Press Release

PlatinumCode Launches New Responsive E-Commerce Website

PlatinumCode’s new website aims to capture more than just desktop users with a fully responsive design built on one of the most powerful e-commerce platforms

MINNEAPOLIS, May 7, 2015 – PlatinumCode, a leading manufacturer and supplier of specimen identification and collection products for the healthcare industry, announced today that it has officially launched a new fully responsive, e-commerce website. According to Marty Griffith, PlatinumCode’s President, the new website is perfectly aligned with the company’s brand and strategic vision for growth in the years to come.

“We are a 25-year old company, yet we recognized the need to keep innovating and to bring forth a better platform for our customers to make more educated purchases,” Griffith explained, “and we believe our new website will help achieve just that.”

The new PlatinumCode website offers a clean, cutting edge design, with product-specific landing pages that speak to the features and benefits of the product, as well as the variety of packaging options the customer has. The site, built on one of the most advanced and respected e-commerce platforms, gives existing customers the ability to manage their online accounts, quickly re-order items they have previously ordered, track orders, request quotes, and request free samples. For the potential customers, the site gives in depth descriptions of products lines to assist in making even more educated purchases. In addition to creating a new account, potential customers will also have the ability to request quotes and request free samples.

“PlatinumCode’s vision for the site was to have a strong focus on educating and a secondary focus on e-commerce,” Ron Griffith, PlatinumCode’s Chief Revenue Officer, stated, “We have seen so many sites, including our previous site, that simply listed healthcare products without providing the actual benefits that patients and healthcare employees will see, which is not typically what healthcare professionals trust in making purchasing decisions.”

The new website is fully responsive, which means that the site automatically adjusts its size depending on the device being used, whether the user is using a desktop PC, mobile phone, or tablet.

“Although our traffic is primarily visiting our site using a PC, we have seen an increase in traffic using phones and tablets,” said Ron Griffith, “and a responsive site will allow for the growth of that traffic to have a better overall site experience, which is extremely valuable to us.”

The launch of the website has also come at a milestone year for PlatinumCode, as they celebrate their 25th year in business this year.

“We opened our doors in 1990 as Interstate Paper Company, selling strictly paper and labels. We have definitely come a long way in 25 years, adding new product lines, re-branding, building our sales team, and now launching what we believe will be an amazing sales tool,” Marty Griffith said.

To view the site, please visit:

About PlatinumCode

PlatinumCode offers a wide range of identification and collection products for the healthcare facility including specially designed labels for laboratory and hospital information systems, instrumentation media, specimen transport products, bright-colored, non-latex tourniquet bands and cohesive bandages. Headquartered in Minneapolis, with warehouse locations in Toledo, Portland and Los Angeles, PlatinumCode serves thousands of clinical laboratories, hospitals and medical centers across the United States.

For more information about PlatinumCode, please visit

Alyssa Meier, Marketing Manager